ODAI: Agentic AI Assistant
UX/UI system, onboarding, and product strategy for an AI action agent.
Overview
ODAI, short for One Destination AI, was an experimental AI action assistant designed to move beyond simple conversations and help users complete real-world tasks through connected services. Instead of only generating answers, the goal was to create a trusted UX system where users could ask for actions like “book me a flight,” “pay this bill,” or “find tickets” while clearly understanding what the AI could do and when approval was required.
Built for early tech adopters and busy professionals, ODAI aimed to simplify how people interact with the services they already use. I led UX and UI design, brand identity, pitch deck creation, marketing, and product strategy. The marketing site was designed and hand-coded in HTML5, Bootstrap, and vanilla JS, featuring smooth animations, responsive layouts, and scroll-triggered visuals that aligned with the brand system and investor narrative.
Challenge
Most AI products stop at conversation. They generate answers, not outcomes. Our challenge was to bridge that gap between intent and execution while maintaining user trust and clarity. From a UX standpoint, users needed to feel safe authorizing personal accounts and actions. From a business perspective, the product had to quickly communicate its unique “real-world action” layer, something that set ODAI apart from traditional chat-based AI tools.
Process
- Discovery & Research: Defined audience segments, ran stakeholder interviews, and mapped journeys to uncover trust and clarity gaps in AI-assistant onboarding.
- Architecture & Flows: Created a transparent “Ask → Authorize → Execute” interaction model to clearly communicate ODAI’s decision-making steps.
- High-Fidelity UI & Prototyping: Built responsive prototypes with contextual task cards, integration previews, and dynamic state feedback.
- AI UX Patterns: Designed for AI uncertainty, trust calibration, progressive disclosure of model confidence, and graceful failure recovery - not just happy-path flows.
- Design System & Branding: Developed a minimal, technical brand identity with typography, color system, logo, and visual language that extended seamlessly from product UI to marketing materials.
- Marketing & Pitch Collateral: Designed and coded the marketing site in HTML5/Bootstrap and built the investor pitch deck that introduced ODAI’s agentic framework and ecosystem vision.
Outcome & Learnings
The MVP successfully demonstrated agentic task execution across multiple integrations and served as a compelling artifact for investor pitches and early-adopter testing. Although the project later paused due to funding shifts, the design system, brand foundation, prototype, and marketing site remain strong proof-of-concept /assets for future AI-driven productivity tools.
This project reinforced the importance of designing for trust in emerging AI products — and how combining UX, brand, and communication design can accelerate clarity and investor confidence during early-stage development.
What clients say
“Having spent over a decade building products, I've learned my first and most important hire is my designer and marketer... Alex not only listens, but knows what questions to ask to draw out of you the information he needs to make his gorgeous designs. He's been a huge asset in turning our small business into a professional firm.”
“I worked with Alex side-by-side for years and I can't think of anyone else that has the skill to understand user behavior and how to convert high traffic into sales. He's never said anything is impossible and is always hard at work looking for the best solution... He's an a/b master, but we call him the conversion king.”
“Alex is detail oriented and has an agile approach in UX/UI and user monetization. I was impressed by his approach in traffic conversions, which helped me gain additional boosts in ROI for the projects that I managed. His Conversion Optimization skills are simply amazing!”
“I've been working with Alex on and off for the last 12 years... I saw him evolve from a web designer to a top-rated Conversion Optimization Specialist that helped boost merchants and affiliates' ROI worldwide. He has a very good understanding of the eCommerce space and the technical skills to get the work done.”
