Hey, I’m Alex
At 14, I botched a school flyer for a fundraiser and embarrassed myself in front of the whole class. Instead of hiding, I stayed up nights redesigning it until every alignment and word felt purposeful. That tiny compulsion for clarity grew into a career in Design and strategy as my way of fixing problems I’d already lived through... and I fell in love with it.
Nice to meet you :)
Young me!
Another young me!
Me and My Son - Florida
Long Island - A High-Stakes Shot
Amber Dawn - Bronx Zoo
Bird Lady - NYC
Monemvasia
Harvesting Wild Thyme
Me and my Son - Greece
Adopted a Starling
He Inspects All my Work
A bit about what drives me
I started my career at 18, blending design and code long before I even knew what UX meant. Over the last 10+ years, I’ve designed products, led UX initiatives, and built high-performing marketing systems for startups and global brands alike. I’ve worked across everything from AI products to privacy software, shaping ideas from rough concept to shipped experience and always focused on clarity, conversion, and craft. When I’m not deep in Figma or PHP, you’ll probably find me testing new apps, editing videos, or hunting down the best slice of pizza in whatever city I’m in.
What I do
Product principles
Selected work
Let’s connect about leadership, hands-on product work, or high-impact growth initiatives.
Contact me